Terry O'Reilly

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4,557 appearances 20 recordings 1 series first heard Apr 2026 last heard 3d ago

Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.

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There are many advertising award shows each year, including the Canadian Marketing Awards, which were held recently in Toronto.

It celebrates creativity and effectiveness.

The work was smart, surprising, and in one case, a well-known store made a booty call.

I attended the 104th Annual Canadian Marketing Awards recently.

I've been to all of them.

Kidding.

Sort of.

It's an opportunity to take the temperature of the Canadian advertising industry and judge the level of creativity in any given year.

There were dozens of terrific campaigns awarded that night, and I want to tell you about a few of them that really caught my eye.

For example, Volvo was awarded for an interesting campaign.

The campaign goal was to say that no matter what car you drive, there's a little bit of Volvo inside it.

As you may know, Volvo's long-standing positioning in the marketplace is safety.

While other carmakers chose style, speed or utility as their marketing platforms, Volvo has stuck with safety.

Back in 1959, Volvo did something highly unusual in the car category.

It came up with an important innovation.

Most car improvements remain the proprietary property of that particular carmaker, but Volvo chose to share it openly with the world.

That innovation was the three-point seatbelt.

In 1959, Volvo engineer Nils Bohlen invented the three-point seatbelt.

And to make everyone safer, Volvo released the patent to every automaker for free.

It has been credited with saving over a million lives, and I think that number is conservative.

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