Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard 3d ago
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
The germ of this advertising idea originated in France, but the way it was adapted in Canada was award-winning.
In a campaign that promoted the fact that there was a little bit of Volvo in every car, Volvo did something else most carmakers would never dream of.
It featured competitors' cars in their advertising.
A video on YouTube showed various car brands from the 60s, 70s, 80s, 90s and beyond and showed what all these different cars had in common.
Three-point seatbelts.
While Volvo has long been associated with safety, that conviction was slowly disappearing in a market saturated with technical claims.
So Volvo needed to reassert its place as a safety leader.
Along with the video, Volvo ran the campaign on social media, in magazines and at Volvo dealerships.
But to really drive it home in Canada specifically, Gray Advertising created big billboards showing Volvo's three-point seatbelt innovation, saying there's a little bit of Volvo in every car, and placed those billboards across the street from Ford, Chevrolet, Nissan, Honda, and BMW dealerships.
In a car market growing by just 0.5%, Volvo's campaign reached a 13% sales growth, a 46% jump in leads, and had a three-times return on investment.
Before the campaign, only 7% of car buyers attributed this seatbelt innovation to Volvo.
After the campaign, that number climbed to 45% in just a few weeks.
And one more thing I never realized.
The three-point seatbelt forms a perfect V across your chest.
The first initial in Volvo.
IKEA won several trophies at the Canadian Marketing Awards.
Like all good advertising, the campaign idea solved a marketing problem.
When it comes to mattresses, online reviews of IKEA mattresses are 95% positive, which is good, except no one trusts online reviews anymore.
As a result, IKEA is way down the list of stores that people think of when it comes to buying mattresses.
So in order to remind people they can get a good night's sleep on an IKEA mattress, IKEA decided to target people who couldn't sleep.
Showing 3041–3060 of 4,557 · page 153 of 228
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