Thibaut Louis-Lucas

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54 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Thibaut Louis-Lucas’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · He gave me 3 creator tool ideas that will print money · 7 Aug 2024 podcast

and so all the free seo optimized tool that you would build you can rank for many many long tail keywords and then sell your main products all the mini tools that we built like i think i think we built more than one per month so at the end we had like 40 seo optimized mini tools And all all them together was bringing like we're bringing like 70 percent of the of the traffic.

So yeah, when you invited me, I think I spent hours thinking about IDs and The thing is, it always goes the same way. First of all, you have this blank page where you have no idea at all. And you just get one. You try to go a little bit deeper on this idea, and then it's like never-ending flow of ideas. I have one thing that I find very interesting.

It may be something a bit boring, but I just can't stop thinking about brand and influencers matching. It's something that we have seen over and over. And I really thought that the space was dead. Because you have hundreds of startups doing that. Until I noticed this new thing, like passion fruits. Do you know about passion fruits?

It's a startup that basically makes you able, as a creator, to build packages of ready-to-go sponsorships. You want to offer a sponsorship for a tweet, for a YouTube video, or anything else. You can just build these sponsorships, and brands can very easily book them with payment calendars.

What's very awesome about that is as brand, when I start booking like sponsored tweets, they open this channel of communication through like no sign up email flow, which is super, super convenient for brand and creators to use. And so I noticed that I noticed them as a client first.

And I just couldn't stop thinking about that because to be 100% honest, before I started doing any startups, I thought about this. Like I thought about brand and influencers. And for me, the space was 100% saturated. Like we couldn't innovate in that. Like there's just nothing to do. And you know just when it was? It was in 2015. And just so many things were created in this space since that time.

And so my point here is that there's just so much things to do here. When you think that space is saturated, you can just do 100 more things.

I think you've nailed what they've nailed. They just build these... super simple to use portfolio that will just make creators money. And I think that you can totally reverse this page. Do it not for creators, but for brand. Find a way to create this link tree-like page for brands where as a creator, I can just go and I can just see what kind of sponsorship a brand would like.

And find a way. I think the hardest to do here is curation and moderation because obviously you would have like a junk creators, like shitty creators applying. But if you find a way to use AI in a good way to rank, sort, and grade the creators coming in, you can just make the life of brands and agencies super easy by just creating this inbound flow of creators.

FRANCESC CAMPOY- It's exactly this. And I'm suggesting this because we kind of did it with Tweet Hunter. I think it was at the peak of our growth, we realized that it made a lot of sense for us to sponsor a lot of people. Because we are a Twitter product, obviously it's super relevant to sponsor Twitter creators. But we were missing out on, we were missing good creators to sponsor.

And so we opened this page saying, hey, we want to sponsor creators. This is a rough, just plug your Twitter. And this is a rough calculation of how much we would pay you. If this is good enough for you, just apply. We would get an email and we'll start the conversation there. It was super simple products, just one page. The calculation was super dumb.

I think you can do something very good because it just works. Like when we just twitched about that, we got hundreds of applications. It became a nightmare to sort them and to spot the good ones. So that's the real issue to solve. So what would the business model there be? So if you want to align interests, you can maybe take a cut on the sponsorship that you make the brand able to sign.

But obviously, I would not do that at the very beginning because it would just make everything more complicated. If you want to just sell the shovel, just a regular subscription based on maybe the brand size would be maybe the easiest to begin with. What do you think?

I think, yeah, just let me suggest slightly different way. Like you, as you said, like you, you make it very easy for both people to just jump in. You make it easy for brands to just create the space. They have this one page, beautiful page, where creators can just book a sponsorship. But then what they realize is that it's super messy. They get hundreds of applications.

And the service that you offer is moderation, sorting, and AI creation of all the inbounds offers that they get. And you charge for that. You charge for the handling of the... of the moderation and, and booking of the sponsorships, which is the hardest part of any sponsorship.

Like the, the back and forth of how, of like the brand wanting to, uh, the creator to respect their guidelines, to validate the post. That's, that's the hardest part. If you can just provide value on these steps, that'd be awesome.

What's interesting is you can probably scrap, I don't know, like Facebook, Twitter, Instagram, and try to find many, many, many contents which are sponsorships. The way I would do it, I'm pretty sure that on Twitter, you have keywords that are in 90% of sponsorships. Something like sponsored by or together with. You have these stuff on newsletters.

I guess you can build a list of brands who sponsor stuff right now and just reach out to them with quality mailing.

I would do something, yes. Based on what you've just said, I would try to do a tool. Because as a brand, if I want to sponsor a Twitter creator to promote my AI products, I want to know... I want to like not mess up the tweets. And so I want to have like a library of past sponsorships, which could be like tweets, YouTube videos, stuff that worked very well. And because I want to get inspired.

And so based on what you've just said, I would try to build this library and to make it a tool. Because if you make a tool and you build like a tool which would rank for best sponsorship in marketing or best sponsorship in AI or best sponsorship in e-commerce. You can rank for many, many long-tail keywords and then sell your main products. And would you charge for that tool? No, definitely not.

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