Tiffani Montez

speaker

71 appearances 1 recordings 1 series first heard Jun 2026 last heard 29 Jun

Tiffani Montez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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One Vision Podcast — Fintech, Banking, and AI with Theodora Lau · Competing for Recommendations: The AI Midyear Pulse Check · 29 Jun 2026 podcast

And I would say I saw some of the same themes that we see in our research, right?

It's really all about AI, fraud, personalization, and even customer experience.

I think the biggest thing that stood out to me this year is how practical the conversations have become become.

So we were focused before on just trying to figure out whether AI mattered or didn't matter.

And it feels like we're spending a lot more time talking about where it can create value and how you can deploy it responsibly.

And that's starting to signal that the market is maturing.

Yeah, so we run this we'll call it AI Visibility Leadership Board every month where we go out and rank um financial institutions using Chat GPT and we're later going to evolve it to include

Gemini, but we go and we rank um across nine different categories.

And so we do that every month.

And I think the biggest thing that we're seeing is that the rankings are really dynamic.

It's fascinating that it's not a static leadership board and we're seeing movement month over month.

as bank models evolve and there's new information that enters the ecosystem and even how banks are starting to position themselves competitively.

So the bigger story for us that we're seeing is it isn't necessarily who ranks first.

It is that AI is creating a brand new battlefield for customer acquisition.

So when you start thinking about that, for decades banks spend billions of dollars competing for attention.

And they're now competing for recommendations.

And as consumers turn to Chat GPT, Claude, Gemini, or whatever platform they prefer.

It really means that discovery is moving outside of those banked owned channels.

So when you think about traditional search, you can afford to buy visibility, right?

But an AI discovery world, you have to earn a recommendation.

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