Tiffani Montez

speaker
71 appearances 1 recordings 1 series first heard Jun 2026 last heard 29 Jun

Tiffani Montez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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And the banks that are showing up on the leadership board aren't always the biggest banks or even the ones with the biggest advertising budgets.
It really depends on.
how you show up in a an LLM model.
And it's looking at things that are very different than you what you would look for in SEO.
You're looking for things like relevance, authority, whether there's trust in that brand, whether there's expertise in that product, whether their reviews align closely with an associated customer need.
And so when you think about SEO, banks talk about products, but when you think about GEO.
It is talking about solutions and as Jennifer said earlier, what their actual needs are, and can you give a recommendation that aligns with that need?
And the interesting thing is when you talk about verification, you're talking about verifying
Фінаншо адвійс фо
In LLM.
when you probably don't have the financial knowledge to even know their whether it's right or wrong or to even be able to fact check it for that matter.
Right.
So that that's a whole nother scary point.
Like I think everyone understands that there's some hallucination that goes on, but if you don't have a financial understanding, you're not gonna know whether it is or isn't hallucinating.
And then I think there's something to be said that's like
When you ask a question, you're giving context in the question that you're asking it.
But I think there's also underlying unintentional context that is being fed from all the interactions that you've had within that LLM.
So I think that is also why like for me I I use Chat GPT and I use Gemini, but I use Gemini less.
Chat GPT knows a lot more about me than Gemini does.
So if I do ask it the same question across both platforms, I do expect to get a very different answer because the context is not there.
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