Tim Cook

He's best known for overhauling Apple's manufacturing operations and embedding its supply chain deeply in China.

Now, Cook will hand the reins to John Ternes, a senior vice president at the company.

Ternes has led hardware engineering teams for almost all of Apple's best-known products, including the iPhone and the Mac computer.

The leadership change takes place at the start of September, with Cook leaving Ternus some significant challenges, including on artificial intelligence, where Apple is playing catch-up.

John Rewich, NPR News.

Er nennt sie allerdings Keynote.

Er will die Welt erlösen.

Are you getting it?

Das war damals eine düstere Zeit, sagt Tim Cook, dem US-Sender CBS.

Die Firma hatte sehr wenig Geld und wir haben unseren Weg verloren.

Und, dass Apple seine Hardware und Software selbst entwickeln sollte.

500 Dollar mit Vertrag?