Tim Sanders

speaker

603 appearances 5 recordings 1 series first heard Feb 2026 last heard 13 Feb

Tim Sanders’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google · 9 Feb 2026 podcast

Reference.

Affiliate link in the in the show notes.

It's called On the Edge by Nate Silver.

Nate Silver538.com Super Forecasting.

Also the guy that went to the final table at World Series of poker earlier in his career by using EV.

On the edge is about having an edge in every decision by using expected value calculations to take the emotions or the obsolescence out of a decision.

So so I've been working with with marketers that say, okay.

Okay, we need to run the EV on a gate.

And look at the expected value of the leads versus the expected value of AI visibility and make a better decision.

So, what's going on in a lot of organizations is maybe they've got a lot of JavaScript, JSON, JavaScript required rendering pages, terrible for AI crawlability, but you're gonna have to spend calories to fix that and refactor those pages.

You're gonna run EV on whether it's worth it.

You might have, uh I mentioned before, PDFs that need to be republished.

And HTML are even better, markdown.

We've been doing that a lot at G2 across pages and seeing amazing AI visibility, chat GPT traffic come from that.

All of that takes calories and expenses to do.

You don't just do it because AEO is hot.

You do it because the EV runs positive to do that.

The expected value is actually greater than the cost.

So I think more than ever.

We need to become masters at EV.

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