Tim Sanders
speaker
603 appearances
5 recordings
1 series
first heard Feb 2026
last heard 13 Feb
Tim Sanders’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
If they did
It every two or three months.
So the the big takeaway, because I used to work for Dr.
Edward Deming, so I was like part of this whole six-angle movement.
The takeaway from all that is that.
What you have to understand is like how fast the variables are moving.
Because once you get an understanding of the variable moving speed, then you understand what the recalibration requirement is.
Same works now for marketing.
How quickly is your market adjusting?
So let's go back to the benchmarks question.
The reason G2 started the benchmarks is because our research starting in 2024 led us to believe that as AI moved from experiment.
To sustainable, think of it like Wi-Fi and electricity in an organization, it would transfer from being a business buyer like SaaS to becoming a central IT buyer like Pre-SaaS.
And that's what we saw coming.
And so in 2025, the number jumped where it looked like about 50% of all AI purchases were originating out of central IT who is now writing the spec.
And then our latest.
Survey in August showed like 70% of all agents, their economic buyer is going to be IT, the business buyer is going to be their internal customer.
So I went out and did over 40 interviews of IT leaders over the very short period of time to gather insights.
And so we saw, oh my God, within a few years, the machines are moving to the point where MPS signals like reviews may not be.
Sufficient for trust and verification layer work because all of our interviews revealed that central IT cared less about MPS signals like ease of use or stated ROI, which they think is not an answerable question, or customer satisfaction.
That shit doesn't matter.
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