Tim Sanders
speaker
603 appearances
5 recordings
1 series
first heard Feb 2026
last heard 13 Feb
Tim Sanders’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
So when we're creating landing pages, we have a messaging approach, problem solutions, feature, benefits, proof.
But when we're writing an FAQ, we have compelling question answer.
Think about our conversation today.
Think about the average video you might make with a customer.
It's very much QA.
So it creates that very answer-shaped content the models prefer in verification work.
They're actually trained to understand that better.
It also fits better within their uh allergy to corporate vendor messaging that might.
create a regrettable purchase.
So I love YouTube video because you can't make corporate messaging out of one of these conversations.
We're just talking to each other.
You can't push me back to say the thing like your marketing team wants to always say the thing that the models are like.
They're just trying to say the thing.
So YouTube and podcast are a forcing function for you to do what I consider one of the most three important things you do to win in AR.
search world.
And that is to refactor content to be answer shaped instead of message shaped and to incorporate more natural language in in what the models see when they come to you.
produce the transcript.
Make sure the transcript's visible to the bot or
Yeah, and so they're five percent copilot, don't sleep on co-pilot, enterprise buyers, they get guardrailed, all they have is copilot chat, and they're enterprise buyers, and I wouldn't sleep on it now.
And and and and and I I think of co-pilot like uh from a fashion standpoint, the Canadian version of Chat GPT, Canada always gets it just like you know, 18 months later.
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