Tim Sanders

speaker

603 appearances 5 recordings 1 series first heard Feb 2026 last heard 13 Feb

Tim Sanders’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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The fundamentals of SEO are transferring to success in AEO.

To a large degree, and certainly enough for us to continue to value it, we're treating AEO as a new swim lane, not a replacement.

So I want to make that point.

And so this idea of originating from a place of empathy has never been more important.

Here's what's happening, though.

You won't be banned from all the large language models like you can be banned from Google.

That's the good news.

The bad news.

is the latency between finding a hole in the system and it getting closed is shortening a lot.

Like with Google, I saw things that occurred where these content click farms had like two years of unfettered success.

And then Google makes a change and they die.

It ain't gonna be no two years.

It's one model to the next.

Because regrettable purchases are super easy to verify.

For those of you listening, go Google the concept of verifier's law.

Verifier's law says anything that's easy to verify will be conquered by AI.

Love it.

So regrettable purchases, easy to verify.

Just tell the truth.

If you work at a company that offers a crappy service.

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