Tim Sovay
speaker
188 appearances
2 recordings
1 series
first heard Jun 2026
last heard 8 Jul
Tim Sovay’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
And
You were talking about coming up through the the aughts and and two thousands.
For me, early signals for creators becoming a critical part of the ecosystem.
I I worked in on the marketing side back in back in the the aughts myself.
And there was very, very early signals that that consumers were moving.
their attention from brands to individuals, right?
And you were talking about the kind of first phase or or first wave of of uh predominantly YouTube and maybe a little bit of Facebook back then.
Um but certainly having been in the creator space now for fifteen or sixteen years, there was a lot of
Future selling the potential, the waves are are coming, the impact is coming, and now we're there.
When did you first start to see that creators weren't just part of the ecosystem on the side, but absolutely critical and and actually ri redefining the
Absolutely.
So one of the reasons we're here today is we recently announced a a partnership between Sprinkler and Creator IQ.
So amazing to to connect on that.
What was the strategic vision from your point of view of that partnership and integration coming together?
Absolutely.
And you know, both of us being focused on on the enterprise and global brands and agencies, it was very natural come together.
And we heard this directly from our our customers saying I actually since the announcement it's been a little bit of like w what took you guys so long?
That's exactly right.
So uh diving a little bit deeper, if I'm a CMO or head of social, how should I be thinking about things differently?
What does this integration unlock for me?
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