Tim Sovay
speaker
188 appearances
2 recordings
1 series
first heard Jun 2026
last heard 8 Jul
Tim Sovay’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
That's absolutely right.
And to your point around increase in spend, we see the acceleration of creators a as paid media, as part of that paid ecosystem growing exponentially right now.
So there's there's huge opportunity there to your point as as these channels come closer and closer together and truly are are integrated, right?
It's finally an opportunity to have a three hundred and sixty degree view of of your social.
I think that goes back to even the uh the food tour you're talking about, right?
It's it's providing a a service in in addition.
Do you so flipping from marketing to customer experience, where do you see creators evolving in that space over the next couple of years?
I mean they they are their expert experts of their domain.
Aaron Powell
I mean that's certainly m my habit.
I turn to YouTube for anything uh around DIY or fixing before I think about going to a a a brand channel now that to solve the same thing.
So we're all of three to six months into our our partnership.
So I'll ask you to just look into the crystal ball a little bit.
What's the ideal social plus CX now plus creator stack look like in in the coming years for for these brands?
right?
certainly AI is going to help solve a a lot of this, right?
We're we're both traditionally from a SAS background, but but really you're talking about unification of of data models, agent-to-agent solutions.
So where do you see that accelerating or being having the most impact both in the kind of immediate short term and and then
So thank you so much, Karthik.
We're gonna do a quick lightning round if if that's okay.
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