Tobi Lütke

This is how I made money anyway.

start an internet business i know computers really well um and um uh so again this is when i decided like you know i was also turns out canada's very cold i noticed it's like you

In Canada, you can't run, at least in Ottawa, where we've been living, you can't run the strategy of treat winter as something that's just as temporary and you just wait inside until it's summer again.

It's too long.

It's too cold.

So you really need to get outside.

And so we began snowboarding.

It was fun.

And so I spent a lot of time snowboarding, learning verse, getting deep into gear and figuring out what's good and what's happening.

So I just combined those two ideas at this point and just said, okay, I just know a lot about snowboards and I know a lot about technology.

If I put them together, I start an online store saying, snowboards, good, let's go.

And...

Then I tried a bunch of software.

I'm not going to bore you with all the details.

This was all kind of, again, we're talking 2004.

It is really a long time ago.

Software was, we barely had broadband.

We barely had like,

web browsers.

So Interexplorer 6 will either tell people in the audience nothing or will send a shiver of fear and dismay through them.