The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
There's a lot of camaraderie.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Because everyone has so much in common with each other.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Everyone's engaged in it.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And they respect each other for doing this.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
You could have called it at this moment, and then you would have been $25,000.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
$25,000 for $100,000.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And that's small businesses.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
I don't know exactly what number that is and what angle this is.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And we are actually working very closely with Amazon.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
But yes, it's big.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Again, it's millions of small businesses.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And the thing that happens when if you put a lot of small things together, you get a very, very large thing.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Many, many, many little lights make a sun.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And it's about like 10, 15% of all of commerce in the United States online now when you put it all together.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And, yeah, I mean, trillions of, like, over a trillion dollars, almost a trillion and a half, has been transacted through the platform since its inception.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And it's, yeah, I mean, those numbers are insane to me, right?
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Like, it's because, you know, I've been around for, like, I started a company 21 years ago, so, in 2004.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And so I remember, like, when it was tiny, right?
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Like, I remember when we had a party, you know,
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
uh then i think it was a hundred million dollars was transacted through a platform which sounded like this and it is this incredibly high number i mean i think that's like a couple seconds now it's just like incredible so um you know i'm i'm really fortunate that um