Tobi Lütke

know this project worked so well and um again that uh you know i i want there to be just more people experiencing basically what i did when i started my business like this moment of let me ask you like do you remember still when you got your first sale i do

Do you remember what course it was?

What did you think when that happened?

That's right.

Right.

You know?

Someone who, like, people do not like to part with their money.

Mm-hmm.

Like, to purchase something means, like, the thing that you clearly value very highly...

you're giving up because you think the thing that you're getting there is of more value to you.

There's no virtue signaling at all at play.

This is just a transaction, which is the most honest vote that anyone could make for this product existing.

Every single time anyone purchases from anyone else, it is a vote.

It's actually, you know, we talk about in politics, you get to vote every two years, every four years.

We vote every day for the future.

We vote because, again, every single time someone purchases something, people purchase for gummy bears, you vote not just for that product.

but also for everything behind the product, for every part of how it was created, for the supply chain behind it, for the people who are employed at the places that manufacture it, for the postal service, and so on.

So tomorrow looks infinitesimally much different because of today, because of the transaction.

People have seen this sort of at the local level.

If people vote with their dollars for the local boutiques, they thrive.