Toby Stuart
👤 SpeakerAppearances Over Time
Podcast Appearances
In the book, I call this the big shift.
So take any product.
that you have to choose or service or thing to attend to.
Attention is a huge resource now.
There is so much competition for our attention because just imagine the amount of social media and podcast and YouTube and content that's created during the course of this conversation.
Like more than we could consume in 18 lifetimes is my guess.
If you like, you literally added it all up.
Unbelievable.
I know.
What a world.
Let's go back to the general point.
So there are all these contexts.
Like I walk into a wine store.
I supposedly know something about wine, but I don't.
I look at any one bottle.
I've got no idea.
This old adage, don't judge a book by the cover, is kind of dumb because how else are you going to judge the book, right?
I mean, I do this all the time.
Like I walk into a bookstore.
I love bookstores.