Toby Stuart

I don't care about any features.

I want you to read reviews.

I could give a shit about the brand.

Rule out the cheap options because I'm already cutting myself up.

And I want you to make a recommendation with one product.

I don't want three.

I don't want a choice.

I want one product.

And then I bought a beard clipper.

I just bypassed all of the efforts to influence me.

I bypassed Noralco's ad budget.

Yes.

And so you think about traditional status processes.

I instructed my agent not to care.

That then raises the question of how the agents work and we're going to move into a world where everyone's going to try to manipulate how your agents are working.

So I think that's one way in which we're going to impact the status system, right?

Where there's a lot of these attempts to influence our judgment where we can outsource the decision to an agentic decision maker that we instruct to have certain criteria or

And we'll see how that evolves.

Like it's not prime time yet, but my guess is it will be one day.

But maybe in a more profound way, AI, we know this already from early research, but just hands-on experience, it's an amazing equalizer.