Todd Kahn

And that is the, if you will, if you ever made a fire, you put a lot of wood in it to make a great fire.

We have a roaring fire right now.

So we have a whole team that looks at this, and Stu and I are very involved.

Often they bring me people I don't recognize, which is usually a good sign.

My 28-year-old often tells me, you need to get this one, and she's more right than wrong.

Well, I looked up some of your brand.

Like Elle Fanning, you know who she is.

She's up for an Academy Award.

We do a number of things.

First of all, we have to have brand ambassadors.

We call it Constellation.

It's not just one or two single stars.

We want a group of ambassadors, friends of Coach, friends of the house, as well as people we put in our major campaigns.

At any given time, we'll have 20 or 30

in total we also have they we want them to look like our customer base so we don't want a singularity of look or attitudes we we want people to relate to them stuart and i have also often excuse me stuart and i have also talked about we like working with nice people

We like working with people who are engaged, who are thoughtful, who truly represent the values of our brand.

You don't always get that right.

I'm not saying every celebrity I've ever worked with is like that.

But right now, the cohort we have today are amazing.

They're lovely people.