Tom Mansell

speaker
190 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Tom Mansell’s voice in public audio — every appearance, attributed to the second.

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And I think that's definitely something that people can start to do just through the web interfaces of the large language models through different prompt ranges, understanding how your brand is rated, understanding the sentiment that you can very easily extract with all of the information that the large language models have collected from the open web.
Of what that sentiment looks like, where you beat or fall behind your competition across those different categories and considerations.
It's really good actually at coming up with content recommendations from there and turning that insight into action.
And then, you know, back to the point around PR, understanding and looking at the sources that are cited within the responses to know about, you know, what are the most influential sources.
sites related to my brand and my industry, which gives you some really tangible outputs that you can then take forward into your strategy.
So that would be an example of where I would start now with regards to automating processes is definitely around those kind of like reporting insight and research areas before you run off into trying to get execution
Yeah, hundred hundred percent.
And if I could put a if I could put a strap line on it, it would be you need more content in more places.
So, you know, the more of that that you can extract from the large language models in terms of how you actually go about doing that is going to give you a massive opportunity to win in AI powered search experiences.
A hundred percent.
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