Tom Mansell
speaker
190 appearances
5 recordings
1 series
first heard Sep 2025
last heard 26 Sep
Tom Mansell’s voice in public audio — every appearance, attributed to the second.
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Appearances
You know, we as SEO professionals and and SEO leaders have to stay connected to the output of our teams and you know really maintain our craft skills.
I think if you know the output, you understand the output, you know how to deliver the output, you can automate the output.
And that's when you can start to, you know, really leverage it in your day-to-day.
I've said, you know, not everything can be automated, but it's about being able to
To take a step back from the day-to-day and being in those weeds and understand where something can be potentially automated.
I think we spoke about it right at the start, that end-to-end process, understanding where these technologies can help you scale and standardize the output.
There's also, you know, when when when you are doing this, there's a there's a risk level to it with with SEO automation.
You know, low risk is you know the report in the insights, the research, using it as your assistant to help you find answers in that in that data that can help guide your strategy.
I think where you start to get into the high risk elements is the tactical automation, the content creation, as we
We'd mentioned, you know, the optimization.
If you are going to try those things, right, you need to first make sure you've managed expectations with leadership, be transparent about what you're testing and map out the different outcomes and scenarios scenarios, right?
You know, high risk, there you know comes, you know, potential high impact on performance, both positively or negatively.
So
Understand what, you know, the business appetite, senior leadership's appetite for risk is, be transparent about what you're testing, fail fast and have contingencies in place to react.
Yeah, absolutely.
But always, you know, be transparent and and manage those expectations.
I mean, there's there's nothing worse than launching something that's that's high risk, you know, people around you aren't aware of this, there's a performance impact, and then you've got to justify that after the fact, um, rather than setting all of those, you know, parameters up at the start.
Yeah, absolutely.
And I think, you know, having a clear measurement strategy around that, you know, if you don't necessarily have those, you know, experimentation processes in place and as you rightly call out, you know, start to chip away at those, but list out all of the different experiments, all of the, you know, different tactics, have a clear measurement framework around them.
I mean one one example, um
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