Tommy Mello

Like I dominate Google.

I got one of the gals here, Joy Hawkins.

She's in town visiting right now in the other room.

I just, you know, whether it's PPC mailers, like we do a lot of TV radio.

We service 25,000 homes a month.

But I was always jealous of home improvement because I met a guy named Matt Esler, and he's doing well north of a billion dollars in windows.

And he's like, yeah, I got the formula, dude.

He's like, we don't have to rely.

We go get the business when we want it because we can get as much business as we want.

And I'm like, man.

That must be nice to be able to go hunt versus – I farm.

At least they come to me.

And I just think it's fascinating whether it's door-to-door events and just the way it runs.

I mean, in a city like Phoenix, they could do an event every single day.

Sometimes they're at a high school football game.

And I'm like, that's crazy to me.

And it's hard.

It's way harder, in my opinion, than doing what I do.

But we're booking a 92% booking rate.

We got a high conversion rate, a good average ticket for our industry, and we control the lead cost.