Tony Pataki
speaker
214 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Tony Pataki’s voice in public audio — every appearance, attributed to the second.
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Highway miles to the gallon, Ford
Yeah, as a company grows globally, you know, all SEOs are thinking about okay, well now what's the best way of actually getting your content not just to rank in different countries, but to also perform well, right?
And I think that there's like two parts to that.
as SEO professionals, our goal is not just to generate traffic.
Our goal is to generate the right type of traffic, but also making sure that that traffic has a good experience.
So localizing content is not so much just getting the content.
ready or into the optimal space, but also localizing the the full experience of depending on the different cultures and countries you're you're targeting.
Yeah, I think a lot of people when they first kind of approach globalization or doing international SEO, like the first thing that they're gonna be thinking of, like I'm gonna take this content, translate it, get it published, and there, I'm done.
And that's generally the not the ideal way of going about it.
There's a lot of pitfalls, especially in the long term with that type of things, but even in the short term.
When looking at your content, especially if you have educational content, right? 'Cause a lot of SaaS companies in general, you're gonna have a lot of educational content where you're where you're trying to help the users and guide them in their educational journey.
So when it comes to localization, it's not so much just translating the words, right?
Like if you're looking at US versus UK and changing the Z to S's and O's, O U's and that kinda
It's making sure that the content is actually connecting with the user.
And what I mean by this is that in you know, let's just say here's a quick example of the US, you write you write a content piece and let's just say you're talking about OSHA, or you're talking about the US government, or you're giving examples of companies going through some struggles.
It needs to be relevant to the audiences that you write for, otherwise they're gonna be turned off.
And where do you start?
I love this question.
And
Before going into it, I would invite the audience, like take your domain, put it into your favorite SEO tool, especially if you have a lot of educational content, put it into your favorite SEO tool and take a look at what other countries your content's ranking for.
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