Tori Dunlap

I launched my book, became a New York Times bestseller, all of that.

Business was like, we were having some stuff internally that we had to figure out, just like restructuring the business.

Like I was tired and I was not well.

And I kept thinking, maybe I'm not a good boss or not a good entrepreneur if we have these fires all the time.

And I realized, oh, there's some fires that you can't anticipate, right?

Or there's some things that are not going to be inside of your control.

So the goal is not, how do I create a fireproof business?

The goal is, how do I make sure I have fire extinguishers on hand?

How do I get better at firefighting?

Exactly.

How do I get better at understanding that there's going to be stuff that happens?

How do we make good decisions during that time?

And I think that was a huge shift for me, is not how do I prevent all fires, but instead, how do I be prepped when they inevitably come?

One thing I'm really proud of, and I've gotten feedback from my team about this, is that I'm always the first person to ask, what do you need from me?

Like, how can I help you today do your job better?

And also I always want to say, I'm not the perfect leader.

Like I'm always learning.

I'm growing.

I've made a million mistakes.

I'll continue to make them.