Tory Burch

I think it was a long conversation of getting people to understand it and believe in it.

And also, I was really worried when I first launched the foundation, started the foundation in 2009.

I never wanted it to be perceived as marketing in any way.

So I didn't really talk about it.

And I wanted the work to start speaking for itself.

We started with mentor events where I would have 10 incredible people in business and I'd invite 100 women entrepreneurs.

And it was like speed dating for the night.

And it was really valuable, just some of the gems or lessons they learned.

And so that was the beginning.

But there was a lot of negativity.

That's one thing we haven't touched on

there were so many articles written that were just incredibly negative.

Did that get to you?

Yeah, of course it did.

I think one thing my mom always said is don't read it.

And so I really don't read a lot of it because it was very hurtful.

It was a vanity project.

It was the foundation.

Why do you need to work?

It goes back to perception and reality.