Travis Ringe

I'll give you guys something that I've recently discovered in the last couple of years. All the technicians and all the installers are on Instagram. All the technicians, all the installers are on Instagram. All the managers, all the sales guys, all the older clients, they're all on Facebook. So depending on the position that you guys are trying to recruit for.

I'll give you guys something that I've recently discovered in the last couple of years. All the technicians and all the installers are on Instagram. All the technicians, all the installers are on Instagram. All the managers, all the sales guys, all the older clients, they're all on Facebook. So depending on the position that you guys are trying to recruit for.

Based on your profile, it attracts the people that you're marketing to. So on my profile, if you go on there, it says plumber, HVAC, all that. And when you're doing ads, it goes based on that. So you'll start attracting those kind of people. So technicians, younger crowds, if you're looking for hungry sales guys too, they're all on Instagram. Every single one of them.

Based on your profile, it attracts the people that you're marketing to. So on my profile, if you go on there, it says plumber, HVAC, all that. And when you're doing ads, it goes based on that. So you'll start attracting those kind of people. So technicians, younger crowds, if you're looking for hungry sales guys too, they're all on Instagram. Every single one of them.

Not yet. Okay. It's probably too young still. Yeah. I told the same thing to Chad Peterman, and last time we had a meeting, he's like, Ishmael, you're 100% right. He's like, I put an ad out on Instagram for technicians and installers, and we got so many people applying. Indeed.

Not yet. Okay. It's probably too young still. Yeah. I told the same thing to Chad Peterman, and last time we had a meeting, he's like, Ishmael, you're 100% right. He's like, I put an ad out on Instagram for technicians and installers, and we got so many people applying. Indeed.

And the problem that most of these, you know, PE groups and older generation that are used to running those type of businesses, they're still looking for technicians on fucking Indeed. On LinkedIn. On LinkedIn. They still think that there's technicians that they should put an ad on a newspaper and technicians are going to keep flooding in.

And the problem that most of these, you know, PE groups and older generation that are used to running those type of businesses, they're still looking for technicians on fucking Indeed. On LinkedIn. On LinkedIn. They still think that there's technicians that they should put an ad on a newspaper and technicians are going to keep flooding in.

That mentality that you just said, Tommy, about we only hire people that are brand new to the industry because we want to mold them into what we want to do. That's an old school mentality, man. I guarantee there's people at NextGen right now that would do better at another company. And just like there's people at other companies that would thrive at next gen. Well, right.

That mentality that you just said, Tommy, about we only hire people that are brand new to the industry because we want to mold them into what we want to do. That's an old school mentality, man. I guarantee there's people at NextGen right now that would do better at another company. And just like there's people at other companies that would thrive at next gen. Well, right.

I did.

I did.

The problem that most people do is that they only recruit when they need to or when they think they need to. Recruiting is a 365 job. When I was heavily involved in that next gen, there wasn't one day that I was like, oh, today I'm going to recruit. Every day. Day. You never let a good person.

The problem that most people do is that they only recruit when they need to or when they think they need to. Recruiting is a 365 job. When I was heavily involved in that next gen, there wasn't one day that I was like, oh, today I'm going to recruit. Every day. Day. You never let a good person.

There was never a day that I wasn't texting somebody, calling somebody, trying to get more sales guys, trying to get more installers, trying to get more technician. If I heard somebody was doing good at another company, I would figure out a way to get in their Facebook, their Instagram, figure out a way to who they were and start talking to them.

There was never a day that I wasn't texting somebody, calling somebody, trying to get more sales guys, trying to get more installers, trying to get more technician. If I heard somebody was doing good at another company, I would figure out a way to get in their Facebook, their Instagram, figure out a way to who they were and start talking to them.

So the problem is most people, most companies only recruit when they think they need to. And recruitment is a full time job. job that has to be done no matter if you're slow, if you're super busy, doesn't matter. You just have to keep doing it.

So the problem is most people, most companies only recruit when they think they need to. And recruitment is a full time job. job that has to be done no matter if you're slow, if you're super busy, doesn't matter. You just have to keep doing it.

I think that's the one thing we got to learn from our old generation was that consistency of not being able to have those huge swings in profit and revenue.

I think that's the one thing we got to learn from our old generation was that consistency of not being able to have those huge swings in profit and revenue.