Trent Swanson

So answering those four questions will drive you to earn the exact types of airline points, the exact type of bank points where you can most efficiently redeem those for that travel.

And also with the least amount of out-of-pocket spend.

So what's more important, though, is you really work on your vision.

You define that vision.

Answer those four questions.

Where do you want to go?

What class of service?

How many travelers?

How wide or narrow is your window, date window, right?

And so answer those questions.

That's the burn side, right?

That will tell you exactly the template for the earned site.

And so you have to kind of work backward versus engineer this because what really happens here at LAX, right?

People show up with a pile of American points and a pile of SkyMiles, right?

I want to go fly the Etihad Butler with my SkyMiles.

Well, guess what?

You didn't tell us that.

In the beginning, you didn't lay out your vision.

So what did you do instead?

You collected blindly these series of loyalty points without knowing how they're even redeemable.