Trent Swanson

If you only drink the Pete's Cafe Mocha, why are you earning Starbucks star points?

You're never going to be able to use those at Pete's.

Go to a car dealership.

You say you want a car, the dealer, instead of asking you the qualifying questions, family, van, sports car, snow tires, and city takes you to the car that has the highest dealer holdback percentage.

All right.

So that's what you really want to avoid is you want to earn points and spend your money with a purpose.

You purposefully earn the points exactly targeted to the luxury car.

Tour, the luxury destination and location that you want.

And that's one of the big secrets of loyalty points is if you lay out that model, it becomes more simple, less out-of-pocket spend, and you don't earn points that you'll never have a strategy to redeem.

Because every dollar you spend earning an airline mile costs you two percentage points in discount.

Because most people who want to travel coach to see grandmother in Tulsa should probably just get a 2% cash back card and then write a check to themselves every month.

Put it in a dowry, travel grandma, travel dowry, and go in there and buy your ticket with cash.

That's the simplest way for folks who want to really travel in economy class domestically.

Find a partner who wants to go on a honeymoon with you.

Perfect.

Let's use Japan.

So great.

And you're going to be traveling from West Coast or East?

Okay.

So Japan from the East Coast.