Trenton
👤 SpeakerAppearances Over Time
Podcast Appearances
And when we started to stack the guys' calendars, there was a big culture shift.
Yeah.
Where we actually saw like more buy-in from the guys, but then like the door knocking just went away.
It was way easier.
Yeah.
But like our CAC and all that was absolutely horrid.
So I'll spend $7,500 just to acquire one customer over the summer.
Okay.
And it wasn't sustainable.
What do you make from a customer?
On average, $6,500.
So that does not work.
No, it doesn't work.
And it was just like a lot of the marketing agencies that we worked with were younger people.
They were using AI tools, go high level.
So we decided that we were going to build it in-house.
So with that being said, now it comes into a leadership issue because I need somebody that knows how to...
So then we should hire for inbound sales.
Okay.
Okay.