Trenton

Quick context, we were primarily a storm contractor.

Storms have vanished in our market.

What the hell, right?

Actually, the best thing that ever happened because it allowed me to step into retail.

So over this last year, I've really had to rebuild my business because right before that, we had hit $5 million two years in a row.

And now we're seeing this drop off.

So my biggest constraint or what's stopping me is that

For the last eight years, all of our lead gen has been from... Weather?

Okay.

So it's been 100% door-to-door lead gen.

And now when we're trying to knock for retail, it seems to be heavier of a weight on the team.

When you say retail, what do you mean?

But we were getting funding from the insurance company.

So now, with me being a door-to-door guy, purchasing leads and all that was sacrilegious to me.

So there's some limiting beliefs there that I started to...

explore last october we bought i just want to be lead curious that's all i'm asking yeah i'm very lead curious and but i basically got slaughtered learning this yeah just don't be acquisitionary binary be non-binary with your leads like as many as you want yeah no that's what i'm trying to do here and when we did purchase leads and i was the unedited version by the way hey go ahead

And when we started to stack the guys' calendars, there was a big culture shift.

Yeah.

Where we actually saw like more buy-in from the guys, but then like the door knocking just went away.

It was way easier.