Tucker Brown

We rarely have storms except for last week.

Yeah.

We had three days where it was really bad weather for calves, and I'm willing to work those three days to stay away from the extreme heat that those calves would be born in if we did three months later.

It is that way.

And, you know, we can wean them earlier or we can breed when the cows have the best available grass, which is another good thing.

We can breed in April, May, a little bit of June.

And that helps us.

That's when our grass is the best.

No, we believe in marketing a lot.

And we do it with our catalog.

We invest a lot into our catalog.

Oh, yeah.

And taking really good pictures.

Like, we work really hard on taking good pictures of our cattle.

We go to a lot of conventions.

Go to a lot of conventions because we know that no matter, even if we have the best bull in the world, it wouldn't matter if nobody knew.

Nobody knew about it.

It wouldn't matter.

And so word of mouth is great.

And that's been, since 1895, like that word of mouth's been able to grow.