Tucker Brown

speaker
823 appearances 2 recordings 2 series first heard Mar 2026 last heard 8 Jul

Tucker Brown’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.

Appearances

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So it took, and by the way, you have to find the right partner too.
And for talent and for their business, they built it over 16 years.
They owned it outright.
They cared about what the future looked like with their partners.
So finding the right, not just the right deal, but the right people behind the deal to transact with, I'd say in this category and the creator world is more important than in others.
Is that the right way to think about it?
There were many times during that process and there were a couple of others I did after where I was –
Yeah, I just wish I was the buyer in that situation.
I feel like I was doing the work to structure the deals that made sense.
I understood the talent behind the deals in a way that maybe other buyers couldn't.
And I came from the world of the agency at CAA where we had a whole suite of services and things we could provide for these creators in a way that a typical buyer wouldn't be able to do.
So we pretty quickly started to think about what we could put together to basically be that unique buyer that we didn't see in the marketplace, or we didn't see many of, didn't see really at scale, didn't see sophistication from, and started to iterate what that would look like and how it would come together.
And do we do it through the agency proper?
Do we set up something independently?
Which is what we did, because I think it's important to be independent in the way that it's structured.
and raised a good amount of money and looking to do a lot of deals in the category and really become the first of its kind, kind of preeminent buyer in this category.
So yeah, excited.
Listen, the best creators really are creative geniuses, but there's not always cohesion with how they think about the future and what they're doing.
So oftentimes, I may see the whiteboard over there in the studio.
You walk into their offices the same way I walked into Duke Perfect's office in Texas, and you see a whiteboard scattered with ideas.
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