Ty Murphy

Yeah, just take an hour and you're having a moment.

And it's weird because you look back to the Native Americans.

They were all smoking cigars before we came over here.

Hoopas everywhere.

And then you go to, this blows me away, is that you can buy a cigar for $5 when that thing started in a seed, in soil, sat there for God knows how many years, was plucked off, then had multiple hands, put it together, roll it, and then shipped over here.

All the work that went into building that one little piece.

Absolutely.

It's fascinating that they're not...

more expensive, quite honestly.

Yeah, it's very similar.

We actually, we spun off another brand.

So we have Greenside Cigars.

We have this other company called Obvious Cigars.

So the point of obvious was like, well, obviously they're cigars, but we wanted to, how do we get off the golf course and get into other locations like cigar bars where golf's not as prevalent, right?

And what we want to do is communicate the art and the quality of the cigar.

So we built the labels that just tell you exactly what each layer of tobacco comes from.

and what kind of notes to expect.

And is this a strong or a mild cigar?

Is there something sweet in there that I should look for?

So it's really interesting because if you've never had a cigar before and you walk in, you're very dependent on the tobacconist to steer you in the right brands, the right direction.