Ty Murphy

Sure.

Right on.

But in terms of sports, golf is it right?

You're never going to have a cigar playing basketball or tennis.

You die yet.

Yeah.

Yeah.

You can try it.

You can try it.

And we just noticed that there was a gap there, right?

Nobody had really cemented that bond.

So you had the golf industry and you had the cigar industry and yeah, they'd sell, you know, the cigars in the golf, but if you're a new up and comer in the cigars and you want to have one on the course for one day, you really don't have any connection to what brands are being sold in there.

So we tried to change that.

Either they did and they listened to that little voice that told them not to.

I don't know.

Yeah, I mean, a lot of business happens in golf.

I think the great thing about golf is you're committing four hours to being outside with the same four people.

So whether you like those four people and you know them, or you're just meeting somebody for the first time, there's four hours to have conversations.

And you're really only swinging a club, you know, if you're good, 80 times.

But me, I'm probably closer to 90 times.