Ty Murphy
👤 SpeakerAppearances Over Time
Podcast Appearances
So we're the manufacturer and the distributor.
We go straight into the course with the best margins they've ever seen.
We don't sell online to these heavy online disc discounters.
So when a golfer goes in, they see a cigar that they know they could order for, you know, $20 cheaper.
At being marked up there, they're hesitant to buy that.
But what they see one of ours, they say, oh, this is kind of made for me.
This is kind of cool.
They know they can't get any cheaper.
Like, I might as well try this thing.
And then they usually like it.
They usually like it.
I mean, we don't get too many bad comments, but it's a bonus if they actually like the product.
At this point, I'm just messing with my mom.
They don't actually tell me that.
I just don't hear the bad.
So I figure if somebody didn't like it, they'd let us know.
But yeah, we built it going straight through wholesale.
Now, to get to the direct consumer side was a little bit more challenging.