Tyler Einberger

speaker

256 appearances 5 recordings 1 series first heard Jun 2025 last heard Jun 2025

Tyler Einberger’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals · 23 Jun 2025 podcast

I think it means that people are.

I mean, the most obvious answer would be that people are just moving to app experience, right?

So they're not going to come through in this type of data.

But the usage of LLMs is huge.

The adoption of anything outside of Chat GPT is super small.

Um, Gemini is hard to measure because you could say that you know AI overviews um are part of you know Gemini or AI mode.

That's going to come through as happening in the Google ecosystem instead of the Gemini subdomain.

But it's a top three LLM.

And then Claude, uh, which is my favorite, to be honest, in use, uh personal use, is uh a lot smaller.

I think it's like it drops to fourth or fifth place in the list.

Deep Seek, which is one that got ton of a ton of uh attention after uh they went viral, you know, earlier this year.

They've been decreasing at a heavy, heavy rate since that viral peak.

That's something to also consider.

Um, I'm curious what happens when they release something notable again, if that usage from people spikes.

But then also, I think a bigger uh trend that we're seeing is that overlap users totally exist.

So if you're using ChatGPT, you're really likely to be using other LLM stuff.

two.

And then if we apply that to Google search, I think a really interesting thing is is that yes, people who use ChatGPT have, you know, close to 100% overlap with Google search.

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