Vendeline von Bredow

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72 appearances 1 recordings 1 series first heard Jul 2026 last heard 21 Jul

Vendeline von Bredow’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Intelligence from The Economist · Hard cedar: Lebanon seeks Trump’s help · 21 Jul 2026 podcast

And so when he died in October 2022, many Austrians feared that Red Bull would fall as quickly as it has risen to the biggest maker of energy drinks in the world.

They just thought

But without Mataschitz, it just cannot survive even without him at the helm.

So now it's interesting there are three people at the helm.

So he doesn't have one successor, and they all keep an extremely low profile.

I mean, most people don't even know their names.

And they basically continue to do what Mateschis did.

They haven't really changed the pillars of success of Red Bull.

So Red Bull today has 28% of the global market, much ahead of Monster, its main rival, which has

about seventeen percent of the market.

And last year it sold fourteen billion cans of its energy drink, up by ten percent from the previous year.

And it has twenty two thousand employees in one hundred seventy eight countries.

So it's basically sold nearly everywhere in the world.

Not really changing the formula.

So Red Bull is unusual in that they have very little CapEx because they mainly do the marketing for the brand.

They spend a third of their revenue on marketing, which is much higher than its rivals.

I mean, Monster spends seven percent of sales on marketing.

So that is really essentially what they do is marketing.

But the filling of the cans, the distribution

Distribution, all of that is outsourced.

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