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Victor Ricci

๐Ÿ‘ค Speaker
214 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Um, probably close to a thousand.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Um, we started just by paying out people the night before the campaign started.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Uh, and I think that was kind of a very differentiating factor.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

When we started, there was a lot of turmoil with a lot of influencers because there was a couple of influencer marketing companies who kind of went bankrupt, fell off the face of the earth, and ended upโ€” Name two of them.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

One was Teens Digest, and the other one, I think it was MyBikes.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

They're still around, but they ended up basically just cutting people's earnings in half.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

The first company I mentioned just kind of fell off the face of the earth and didn't pay any of the influencers for the month.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

So that was kind of a massive hit to the community where, you know, some kids were working on a project for a month, would have $10,000 stored up, you know, ready to be paid out.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And then the company just said, you know, we're not paying anyone out.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Yeah, I mean, that was kind of the initial thing.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

It wasn't really that common, you know, there are a couple people doing it, but we paid, you know, relatively every day for campaigns.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And this was, you know,

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

before the campaign ever started.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

So it was a lot of risk on our end, but ended up working out.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

I actually, you know, have really no idea.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

You know, we're obviously looking to be over a million.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Um, I haven't tallied it up.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Uh, usually our accountant kind of sends me the report.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Wait, come on.