Vince Nardo

A lot of businesses I talk to, a lot of the smaller guys who are getting into expanding, put so much focus and time and energy on their greenfield that they lose the focus on their existing business.

And net-net, they maybe only grow two, three, four, five points, but their current market and their current business is going down.

And, you know, before, as you said, before you even think about wanting to go out in Greenfield, you have to have a very established, good portion of your current market share and everything else.

And it has to be self-sufficient and running, right?

It has to be, the kinks have to be worked out.

It has to be chugging along successfully.

Then you can go and look at opening another branch in another market.

And,

To do that, you have to have the playbook down first.

This can't be a fire aim ready scenario, right?

You have to be having everything in advance before you do that.

How are you gonna launch these branches?

What are they gonna look like?

How are you gonna address the culture in that branch?

How are you going to make sure that you have continuity across the way the business operates in a new branch?

You have to define all those key things prior to just saying, let me go rent a building.

Let me throw some ads up.

Let me see what happens.

And I agree 100% with your marketing strategy.

You know, a lot of things that we've even done is we'll go out and we'll burn recruiting ads in advance, right?