Vince Nardo

And it's very hard because I've got such a low ticket average, right?

So I'll tell you some of the fundamental things that I've started to pick up on is you advertise four months in advance, coming soon on TV and radio.

You don't even have a Google location yet, but you're doing that as a recruiting.

You want people to start to hear your name, and you've got to blast top of the funnel.

You've got to show up big.

with as much PR as possible.

In fact, we're trying to do a massive PR move each week where we get the news and we get the press involved.

And you got to show up.

It's just it reminds you of what I did when I grew the business that I don't do anymore.

I'm pulling out the yard signs again, like the shit that I haven't done that I kind of grew out of.

I'm like, I've kind of graduated.

And then I realized now I'm spoiled.

Now I got to go hunt again.

And you got to have this guerrilla marketing mentality.

You got to have a door knocking team.

You got to have like you got to go back to grassroot farming.

things that work.

I'm just curious.

And by the way, you got to be willing to lose money for 18 months.

Yes.