Vince Ricci
speaker
469 appearances
2 recordings
1 series
first heard Mar 2025
last heard 12 Apr
Vince Ricci’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
what other asset choice changes, what's trending right now, that has to fill my creative void. And then when the cannabis side or just the operation side of business is very tightly coupled, it's centralized to me as a CEO. I get to make very strategic decisions. Those decisions happen between 7 a.m. and 10 a.m.,
Then I take like a little in between when I'm working on both and then anything after 3pm is a super creative decisions is when I'm around from the day and able to deal with it. I go home, I see my daughter, my two daughters, and it gets me creative. And then by the time 7pm rolls around, they go to sleep, then I can really open up my creative juices.
So it's able to really use the whole day because I'm using different parts of my brain.
Really maintaining quality, going after a boutique customer. We have this certain niche because Balance, we were kind of ahead of the game in 2018 when we created our logos, our branding. It was very cartoony and compliance stopped people from being able to brand like that because it felt like it was going after kids.
We were super premium, super makeup looking because I came from the beauty industry of shooting so much beauty content. Then I knew that our product really had to back that up.
So I really dove back deep into operations the last few years and maintaining, one, going after really high-end botanists and high-end plant health specialist people, then letting them know, this is how we structure our company. This is organizational in short. This is how we work. And we're chasing one thing to be the Yankees. We're chasing one thing to be the best of the best.
We're not growing just to grow mass market to hit a smaller midsection price point. We want to have the best of the best. Now, are the people better? Of course. There's a bunch of small growers at a super boutique that are selling, you know, it's like selling $30,000 handbags. There's other companies doing it, not just Birkin. No, well, Hermes.
And we'll kind of find that niche of being like, not the top, top, top, top guy, because they just like such a small market, but right there where we're like A plus in quality. And you really can't tell the difference. You know what I mean? But it's the top, top, top.
I think because we were already working with them in the beginning, shooting a ton of stuff for Marshmallows, shooting a ton of stuff for their artists, and then they got exposed to us as a company. And then they got exposed to a little bit of the legacy brand of Hubbell. You know, Hubbell started making clothes in 2015 just to distinguish who we were as staff.
One day, somebody on set asked to borrow a shirt. We gave them a shirt, they wore it at another photo shoot somewhere else. This one wore it, that one wore it, you know, I don't know. Every single high-end celebrity you could imagine of the top, top tier was wearing it. Almost to where I couldn't believe it was happening. And then they were like, oh, now we have to make a clothing brand.
I said, well, let's keep it small because it still keeps the culture of the studio of what we create here. And the clothing was a reflection of our perception of what was hot at the time. We were behind the scenes on every Apple commercial, Nike commercial, a ton of other, every Vogue shoot.
You know, some of the highest end Vogue shoots that are like the most controversial ones in the last 10 years were shot at Hubble Studio. And we were behind the scenes on how it happened, how we made that production. So then when we made things, it was just super in line with what was trending. So then people seeing that and the win,
There's some people in the creative team at the Wynn that knew about it, and then they came to us and said, hey, we want to create the same thing for the Wynn. Wynn has a legacy brand. It's amazing. They have all these celebrities that stay there, all these people, but nobody knows about it. Nobody's dying to wear this exclusive Wynn hat.
Now, imagine there was only certain hats from the Wynn that you could only get a certain way if you were gifted and you won it. People would be craving it. They'd be dying over it. And that's what we're trying to create.
So the truth be told, when me and my wife got together, she came over to Hubbell, growing the ranks. Now she's the director of Hubbell Studio. She runs the agency. She had created the kids line when she was in college at FIT.
She cut and made the patterns on my floor in my apartment in New York City when we first started dating and made a mess everywhere, literally. And she's a seamstress. She made all the patterns herself, did it. She understands the brand top to bottom, exactly what blends are in there. I learned it because when we first started dating, I was going with her to all these And it just, it just worked.
It was the best. It was a bamboo blend. It was just the best quality. Like, I only want to put my kids in our stuff, not because it's ours, because it really feels the best and looks the best. It looks so swaggy. Then with Hubble, she was able to work with, you know, Kardashians, this one, that one, and have all these people in their stuff. There was a quarterback that won the Super Bowl.
He had his kids on the field with him. I'm not going to say who it is. And he was holding his kid, and they were on a Can Be A Set at the Super Bowl. And it's like... It's the way that our culture just touches so many different people on such a high level.
So I wanted to create a foundation that we were making a direct impact. From the Bronx, New York, I came from a very low-income area. I was affected by alcoholism, drug abuse. Not myself, I was never addicted to anything, but
impact it makes on you from being surrounded by you and all these kids in these areas whether it's east la you know certain areas in san diego certain areas obviously in miami everywhere every single city deals with the same thing are impacted by drug abuse whether they know it or don't know it so i wanted to affect those kids i wanted to show them that people care especially you know you bring in so many different groups of people different
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