Vince Ricci
speaker
469 appearances
2 recordings
1 series
first heard Mar 2025
last heard 12 Apr
Vince Ricci’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
I'm such a fan of fashion that being who we are for them, I couldn't ask for a better job. And I love it. I have no plan on exiting anytime soon.
So when you're creating these high-end assets as opposed to just user-generated assets or just something simple, you got to keep every single detail in mind. One, it has to be formatted to every single aspect that you're going to be able to market it. You know what I mean? Whether it's phone, digital, whatever way. You got lighting crews, digital crews, post-production crews, in-house crews.
Then you got 60 people on set. You have to feed all these people. You have to handle that. Then you have to create this environment that everybody feels super creative. That's a whole different experience. And when you're creating like that, and your photographer alone is a celebrity within themselves, because they should be, you're housing this magical moment.
Then create this thing that will live in time. When Billie Eilish shot in lingerie, She literally has only shot like that one time. That was there. It was a whole moment. It was weeks in advance of planning to make her comfortable, to make the team comfortable, to make everything happen, to have the highest end production possible. But it was a moment that will live in history.
You know, we were a part of that. So to create that moment costs money. It's a luxury tax. And you're guaranteed to get exactly what you want. You get married at the Beverly Hills Hotel because you get exactly what you want. You're going to pay, but they're going to do everything for you, and you're going to get exactly what you want. That's what it's like coming to Hubble Studios.
We give you exactly what you want.
You know, it's really, there's a lot of great people out there doing great stuff. I don't knock any of these other agencies. You go with someone who understands branding. You know, I wouldn't say that we should digitally market your stuff. I would push them towards you or a handful of other people that were on the panel yesterday.
We build brands because I understand what's real because I'm paying attention to what's real. At any given time, I know what companies are doing well, what companies aren't doing well, what's hot, why someone's wearing the Miri shirt or Rivington shirt. I think that Miri's great. He was one of our first clients 10 years ago.
I think we did our first few photo shoots with him for free because I believed in him. Now we do everything for him. And he's got more global sales than St. Laurent. It's because we're paying attention to who's good, so I'm able to put you in line with what's going to work. And I'm going to give you advice as a company and say, I truly believe this is going to work. You may like that.
You may like that canary yellow shirt. but not many other people are going to like it. So let's not make you packaging that color. You know what I mean? And making it congruent with what's happening and picking us as a company and believing in us as a team. That's why you're going to go with us.
I'll give you a perfect instance. He asked me what the best coffee is in New York City. What's the best coffee in New York City? Ninth Street Coffee. You want to know why? Because I bought a t-shirt from them 10 years ago, and I liked the quality so much that I've worn that t-shirt to Craig's out for dinner multiple times. I've wore it out, and it just says Ninth Street Coffee on it.
But the placement, the logo, everything was great. And then I was watching Billions, and they talked about Ninth Street Coffee. Then I was reading Unreasonable Hospitality, and he talked about one of the best espresso pulls in New York City. It was Ninth Street Coffee. If I never bought that shirt... When I watched it on a TV show or read it in a book, it would have been irrelevant to me.
I wouldn't have remembered. But because I had something that I picked up every day and wore it, it makes it more sticky. It makes it where now I believe in this brand. I've reached for that. I've worn it. I've bought into the culture. It's part of who I am now. It's weaving into the fabric of me right now in my life and what I like to wear. That's branding. How you make somebody feel.
When you're making things for someone to wear, especially, or packaging for them to pick up, nothing feels good as opening that brand new iPhone box. When you peel the little thing and then you pull it off, you know you have a brand new phone, but the packaging is the experience. You're selling someone that experience and they feel better about themselves and happier because they got it.
That's why you pay for that. That's why you pick high end for that.
Because it's like if I'm going to scale the Alps, there's so many people who have done it before me. They know the exact routes to take. Let me go through it. It's always going to be different. There's going to be different weather. You may not be able to take that route. It's always going to be a little different, but they've made their way through. They can give you advice.
That's why I talk about loosely coupled or tightly coupled businesses is because I read it. Because I read a lot of these management ideology books, a lot of these CEO books, and they've built behemoths of companies. And they've went through a lot of the same problems that me and you both go through in building these companies.
And it gives us the confidence to know that someone else has did it and they're paving the way for us. I have more mentors that I've never even met. that don't even know that I look up to.
You know, Michael Ovitz talked about when he built his agency, he was so behind the scenes of the movie industry that he's seen what was coming out before it did, and it made me even more convinced that I had to build Hubble Agency, because I was on set every day for the best of the best stuff. I was behind the scenes. If I never read Michael Ovitz's book, I would never know.
I would never have seen that vision. You know what I mean? And you read all these books and do these things. If you don't think that you need to, and your arrogance or your hubris is gonna just say that you just know exactly how to do it, good luck. You may be the exception that gets through, but most likely the person who studied and learned is gonna do better.
Showing 441–460 of 469 · page 23 of 24
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