Vince Speroni

That's kind of where the light bulb went off.

We launched January 2025.

Wow.

Wow.

And how did you do your first year?

Our first year, we did 40K in revenue, but it was so many rookie mistakes.

I was working a full-time job for the first half of the year.

We knew absolutely nothing about marketing funnels or anything.

I would say in September, we got a lot more serious and structured and focused.

And projection for this year is $150,000 in revenue.

So given that we're bootstrapped and we have limited cash on hand, how do I decide whether to spend that cash on new unproven SKUs that will increase optionality for new customers and give existing customers more things to repurchase versus putting it back into what's already selling and using that money on building the brand through marketing?

Got it.

Is that what you're... Different colors, different fabric length.

Like you can go into briefs, you can make your boxer briefs longer, different styles of boxers.

Because we've had a lot of customers say, hey, I love your company, but you don't have this preference of mine.

So they won't purchase because we're very limited.

Our repurchase rate is pretty good.

It's 17% right now.

We want to get it up to 25.

But we've only been – we've only been –