Vince Speroni

really selling for like eight months now legitimately.

And underwear is very hard to predict when people are going to repurchase.

So we're thinking with time, repurchase rates will go up.

Yeah, the average order value is over $100, which is our four pack.

We have not run out of things yet.

Okay.

We went all in on inventory with all of our money.

Got it.

Got it.

Yeah, our plan, the debate we're having is to launch briefs and then also undyed boxers, which is the two things that you guys have mentioned, which is interesting.

But our current products are crushing it in terms of how much the customers love them and the feedback we're getting on them.

So that's just kind of why I'm wondering, because we've really historically struggled with marketing efficiency and just getting our brand out there.

So that's just kind of the dilemma I've been working through.

Yeah, that's exactly why I was so excited to talk because my instinct was if I have more SKUs, I'll be able to get more out of my existing customers because I'll have more colors.

There'll be more excitement.

Maybe they love gotchies, but they don't want to rebuy the same color.

Maybe they want to try briefs.

Maybe they've tried briefs from another brand and they like it.

So my instinct was more SKUs equals a better relationship with existing customers.

But it sounds like...