Wendy Zuckerman
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Appearances Over Time
Podcast Appearances
And so one of the key tactics that they learned really early on is so effective at allowing them to keep selling their cigarettes in the face of all this science about lung cancer is using doubt.
Are the scientists sure about what is going on?
In this case, we can see doubt all through.
The study had this issue.
And creating doubt amongst science is so damn easy, right?
Because well-meaning scientists will nitpick at each other's research to get to the truth.
Making it so handy for big vape to say, look, the scientists are fighting.
Let's just keep vaping until they work it all out.
But of course, in the playbook, it's not just about leaning on the down to sell your product.
Big Tobacco is also actively funding science.
And a lot of that science helps their cause.