Whitney Hart

speaker

384 appearances 5 recordings 1 series first heard May 2026 last heard 30 May

Whitney Hart’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in May 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI Optimization Is Redefining Search PR and Influence · 25 May 2026 podcast

I think that large language models are now pulling together so many sources of information.

And a lot of brands actually struggle to understand what what is feeding the answer that it's giving to a consumer and how can I potentially influence or control or direct that answer and those information sources.

Um one of the things that brands really need to grapple with is how widespread and diverse the data sources are.

And it requires a level of coordination and strategy that most organizations don't have at this point.

Um so a lot of organizations, for example, will have an SEO team.

that is very coordinated with

um, the content strategies of what's going into the blog, how does that extend into social media, things like this.

But then PR will sit on an island all of its own.

Um, and there can be a lot of disconnects there.

So ultimately, I think that

Brands that are able to bring all of these discrete areas of marketing together under one content strategy and brand strategy are those that are going to

weather the large language model storm and revolution the best um and come out ahead in the months and years to come.

So what's really interesting is I'm working with some very large brands right now and the hurdles that they face internally with legal and compliance checkpoints and approval processes in order to publish anything on the website.

so arduous that it can take them months to get simple pieces of content updated, published, approved, iterated, and it puts them on the back foot.

And so in a lot of cases

Young startup new entrants to the scene can make a huge splash in large language models because they don't have that level of governance, they don't have the level of of legal and compliance checkpoints and frameworks.

And so they can act much more nimbly.

And when it comes to publishing content on the site,

Iterating formats of that content to be more large language model friendly, making those adjustments, they can move so much quicker.

that they then gain that visibility that much faster.

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