Wilfred (Wilf) Frost

speaker
2,338 appearances 15 recordings 1 series first heard May 2026 last heard 3 Aug

Wilfred (Wilf) Frost’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
6 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 15 in all, peaking in Jun 2026 with 6.

Appearances

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Now, back to the episode.
I wanted to move on and talk about...
Bureaucracy.
You've talked about how bad it was when you joined American Express with Sandy, Sandy Weil, and how you had to over- You remember that.
I've read and listened to pretty much everything you've done in the last couple of years, so I've gone back over it all.
And you now have 320,000 employees, more than you had then.
So just compare and contrast what you found when you got there and how you avoid it today with a massive company to try and make sure it's not sprouting up anywhere.
We have those anonymous ways to give feedback at Sky, but you have to fill them on online.
And I always get nervous that, is it totally anonymous?
But I'm pretty blunt in those.
So I hope they're anonymous.
Right.
And you're also, for someone in your position, you're very efficient at replying to your emails, which I find amazing, actually, given how busy you must be.
I've heard you talk, when we talk more broadly about leadership, about the importance of character many, many times across our interviews and just publicly.
And I had always sort of assumed in my mind, that's a Jamie Dimon thing.
He puts character right at the top of his list when he's trying to judge people.
But I was recently reading my friend, your friend as well, Andrew Ross Sorkin's new book, 1929, and I hadn't realized that it was also something that your founder does, or did, sorry, John Pierre Point Morgan, that he put character above all else.
And is that something, therefore, that you adopted having studied
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