Will Bryk

And when you just build it from scratch for agents, you just make fundamentally different architectural decisions.

It's easier and harder to build a search engine for AI agents.

And so I'll explain why.

Yes.

I knew that would spark your interest.

Okay, so why is it easier?

Well, first of all, like this whole click, you know, Google has an insane amount of human click data.

It just doesn't matter like that much for serving agents.

I remember saying this like years ago.

People thought that was crazy.

But it turns out to be right.

Like human click data is great for

humans, when you want to find results that humans click on, which is obvious, right?

Like, so if you get a huge amount of human click data, you could train on that.

And now, you know, Google can understand what you mean even when you don't even know what you mean.

However, agents like just don't, they don't benefit that much from click.

I mean, maybe a little bit in terms of like the ranking signal.

It's also, it's valuable for agents to know what humans think is valuable.

That's a very minor thing.

So it's interesting that like all that click data that Google has accumulated just doesn't really matter for agents.