Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
If yes, then it makes sense to say, well, we're up 10% year over year and we spent, you know, X hundred thousand dollars.
How do these
num uh numbers uh compare.
If you think that it would have gone down if we'd done nothing, you need to compare the return on investment, the return.
Sorry, you need to compare the the what it cost you to not only the increase, but the amount it took you to get back to zero in the first place.
And there are certainly some industries, some declining brands, some spaces where staying flat year over year would be a huge win.
actually.
And you know, the default expectation might might be quite a a steeper drop.
And so you might be prepared to spend significant amounts of money to get the same amount of traffic you got last year.
And this is related to the stuff we talked about yesterday, but not exactly the same, in the sense that in paid search, for example, we talked about how if you if you stop spending, you stop getting, right?
Your traffic just goes away.
I'm not talking about that concept exactly here.
It's not like if you don't spend on SEO, your traffic's gonna go to zero and you're gonna not rank for anything.
I'm more talking about that gradual drop-off.
And so what the couple of things with this.
One is we tried to do a little bit of data analysis.
So it's a hard one to analyze because people don't generally do this.
People don't just leave their websites to to decay and rot.
Deliberately.
Uh or or if they if they do, there's a lot of other things complicating the situation, right?
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