Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
You had a warehouse, somebody set it on fire, and now you don't have as valuable a warehouse anymore.
It could be in a more intangible sense of like, uh, I don't know, you had a warehouse that was super well connected, and changes to the neighborhood have meant that it's not as well connected to things anymore, and no you can't sell that warehouse to anyone um because it used to be it you know.
I don't know, near a well-connected train line and now it's not whatever.
Like uh that's a very hypothetical example.
But there are things that there are non-malicious things that people can do that can impair or improve the value of your assets.
And that's true of any kind of asset.
As we start to think in that mindset, and we think, okay, the the kind of the level of our organic search visibility is an asset.
Google can impair that asset, right?
Google can make a unilateral
Change that isn't necessarily malicious.
They're not necessarily targeting your organization.
They're just saying, for our own business reasons, we're making this change.
And you know, I was going to say we're very sorry that it's impaired your uh visibility.
I don't think they are sorry.
So, but you know, it's like, okay, a bit of a collateral damage somewhere over there.
So the the mindset that I'm kind of feeling my way towards is saying if we think of our visibility as an asset that can, yes, it can fluctuate in value just like any asset can, and it can be
impaired or improved outside of our control, but also we can invest in this asset.
So we can put paint on the walls, we can, you know, fix the problems, we can uh you know keep out the damp, we can whatever the I I I I'm obviously no maintenance expert, but um there are definitely things that we can do that stop our asset declining in value, as well as things that we can do that make that add to that asset pile, right?
It
Or even just buy more of it.
Showing 801–820 of 1,140 · page 41 of 57
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