Will Critchlow

speaker

1,140 appearances 7 recordings 1 series first heard Mar 2025 last heard 6 Feb

Will Critchlow’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Depreciation Of SEO · 13 Mar 2025 podcast

Good luck.

Uh you know, this one's operating ahead of plan through because everything's paid off.

And yeah, you know, here's the changes we're making as a result.

And and it's just about it's about that explanation.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Making Organic Search Into A Performance Channel · 12 Mar 2025 podcast

Great to be here.

Thanks for having me back.

Yeah, as you said last time we got really into the details of um how tests work and how to analyze them and that that was obviously that's my happy place.

Uh that's super fun and I I love geeking out about all of those kinds of things.

What I have been thinking about a lot since then is how we how we kind of communicate what we're doing to the wider organization, particularly to leadership, and this language around SEO as a performance channel.

Is kind of grown out of that.

So at SearchPilot, we really specialize in working with very large organizations.

Most of our customers are large enterprises, very large websites.

And we're most of our work these days is in retail, e-commerce, that kind of space.

So we're working with these very large organizations and the SEO teams who we're collaborating with directly.

directly have to explain what they're doing, have to obviously get the budget for what they're doing, have to uh communicate the results of their work all around the organization.

And that's to to marketing leadership, but also to uh general general managers and and folks who are thinking more in PL terms.

It's also in uh over to folks in product and engineering.

And these tensions exist I think in all organizations, but they're they're especially

They're cute in that kind of you know corporate America kind of uh style um setup.

And I spent a lot of time speaking to those kind of senior leaders, right?

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